Feeding Reading is an annual program where parents can submit grocery receipts for free books. In past years, the General Mills team had provided a video file describing the program. This year, they wanted a new video that matched the updated branding I was designing for their page on the Walmart site.

I had a limited number of stock photos from previous years and no additional video footage to work with. I directed and storyboarded a campaign video that used what we had and matched the bolder look and feel of this year's site, then handed it off to the talented animators Yani Qu and Yani Sun to create the video.

The result is a clear and concise page and explainer video that gives an overview of the program and the reimbursement process.