Spring Grilling is a multi-supplier advertising program. In its second year, the team sought to add an influencer for greater social virality and to address supplier concerns from the previous year. It is capped by a live event and livestream. I updated and expanded the Key Art designs and also remedied design issues from the previous year.

This program had multiple goals that often felt at odds. They included: showcasing the program’s suppliers with equal weight, promoting the influencer, incorporating weekly shoppable recipes, and promoting a live event taking place in Arkansas at the end of the program, all while trying to make the page as streamlined as possible and more interactive than the previous year. A key part of my role was establishing the design hierarchy and flow to please these multiple stakeholders.