Industry
Education
Client
NYU
Year
2022-2023
I had broad design control during my time at the Health Promotion Office of NYU because I was covering a maternity leave for their lead designer. I sought to strengthen the current visual identity.The Health Promotion Office is part of the Student Wellness center at NYU. Their social media style is young and fun, expanding NYU’s branded colors into a vivid and punchy palette. Their posts tend to be content-heavy, so assets have a strong focus on typography.
Since my tenure there, the department has changed named to the office of Student Wellbeing.
Can Positivity Become Toxic?
For this post, I found inspiration in the "don't worry, be happy" smiley face and hippie culture. I likened toxic positivity to a bad acid trip, intentionally choosing melting images and circular type treatments to contrast the structured framing device.
Black History Month
These were separate posts published over February 2022. I used the existing NYU HPO color palette to align as clossely as possible with the colors for Black History Month. again, I contrasted fluid shapes with a structured bounding box. Though the result is a more subdued color palette than usual, the post successfully feels on-brand for both NYU HPO and Black History Month.
How to Cultivate Long-Distance Friendships
I wanted a way to visually represent meetings and partings, as well as staying in touch. I settled on a combo of an astronomical orbits and flight paths. Because connection over distance is the through line of this piece, it was important for me to design it as one single, continuous image.
Key stakeholders at the NYU Health Promotion Office had recently seen the Netflix documentary Stutz and fell in love with it. They wanted to create a social post that stood out from our usual content. I pitched making a fully animated reel instead of a static post.
I searched the web until I found an audio track of Phil Stutz that made sense for the project, then edited it to a suitable reel length. After approval on the audio, I created a static layout in Illustrator and built out an animatic. Once the animatic was approved, I animated the sequence in After Effects.
